Helping Great Product People and Companies Build Amazing Products
Services
Laurie Cordova
Product Advisor + Coach, Consultant and Recruiter
I have spent over 20 years building digital products and tools, leading Product teams across multiple industries and categories, including Healthcare, EdTech, Media, Publishing, and Renewables. I have built mobile applications, backend platforms, websites, SaaS products, email newsletters, customer portals, communities, content products, marketplaces and e-commerce workflows.
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I have experience in 2 person startups, growth stage companies, and enterprise organizations, and recently led my Product Management and Design teams through IPO at FiscalNote. I have also built products/led teams at Gannett, Hobsons (now Powerschool), K2P, CleanChoice Energy, SmartBrief, and Liquidity Services.
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In 2022, I pivoted from serving as a corporate Product Executive to full time Product Coach + Advisor, Consultant and Recruiter. These days, I love coaching Product People and building their confidence, helping leaders quickly solve common problems on their teams, and help companies recruit amazing Product leaders.

Dwight DeGroff
Director of Product
"Laurie's dedication to improving both individual leadership acumen and team dynamics is fantastic. Her ability to tackle complex issues and provide actionable solutions is so helpful, especially in a fast-paced startup.
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I wholeheartedly recommend Laurie to any product leader looking to elevate their craft and strengthen their leadership skills.
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Working with Laurie has been a game-changer, and I am confident she can bring the same level of impact to any organization fortunate enough to have her expertise."
Erica Rios
Sr. Director of Product
"Laurie brought a wealth of expertise and best practices to each session.
I gained many new insights through Laurie's coaching leadership circle that helped me improve as a product manager leader.
I highly recommend Laurie's coaching services to other product management professionals looking to enhance their leadership capabilities. I look forward to working with Laurie again in the future."
Shaara Roman
Founder + CEO
"Laurie was instrumental in helping me come away with actionable strategies on taking a series of ideas to market. She was strategic, thoughtful, knowledgeable and extremely efficient in using our half day session to maximize the outcomes.
I highly recommend Laurie if you are looking for an advisory partner to help you take your product strategy to the next level."